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To establish an online presence is the goal of most websites. If you are not seen as an authority you will not have a popular website. It is possible to market your website in such a way that it becomes popular amongst online users. Find out how here.

For each website that you own you have a goal. It can be to generate a fixed amount of traffic in a certain number of days. Or maybe you are looking to generate a certain number of sales leads if you are selling something from the website. It could even be an annual financial goal for the earnings that you expect to generate from the website. To help you meet these goals you need to use some website marketing strategies. These options will differ according to your goals. Here we discuss a couple of them.

What’s the Goal?

Make a Plan:

Just as important as it is to get a well defined goal, it is necessary to have an action plan to gain the objective. If you have enough money to spare you can go all out with website marketing and buy all the traffic that you need to meet your goals. This is possible using PPC or Pay Per Click advertising. This helps you bring in targeted traffic which is actually searching for the product or service that your website is based on. Such traffic is far more likely to convert into sales.

However in most cases the website owner is looking at organic traffic because there is not enough cash flow to buy the traffic. Or for them to have large sustained marketing campaigns in PPC networks. If you are looking at generating organic unpaid traffic one of the best strategies is to drive traffic from search engines using targeted keywords on your website and in the content. This is known as SEO or Search Engine Optimization. code psn gratuit